Home » Face Time: How the 2008 Presidential Race Reveals the Importance of Being On-Emotion in Politics, Business, and in Life by Dan Hill
Face Time: How the 2008 Presidential Race Reveals the Importance of Being On-Emotion in Politics, Business, and in Life Dan Hill

Face Time: How the 2008 Presidential Race Reveals the Importance of Being On-Emotion in Politics, Business, and in Life

Dan Hill

Published August 15th 2008
ISBN : 9781592982592
Paperback
182 pages
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 About the Book 

Face Time provides cutting-edge insights into the emotional dynamics of the 2008 presidential race. Politics is profoundly emotional, a matter of gut-level reactions to candidates as people, to the values and beliefs that guide them, and to the TVMoreFace Time provides cutting-edge insights into the emotional dynamics of the 2008 presidential race. Politics is profoundly emotional, a matter of gut-level reactions to candidates as people, to the values and beliefs that guide them, and to the TV commercials that promote them. Yet nobody has had a truly viable way to gauge the emotions of the candidates and voters alike, until now. Facial coding is a scientific research tool that has been written about extensively in Malcolm Gladwells bestseller Blink, and is used by the CIA and the FBI. Author Dan Hill has for a decade now been using the tool in market research for the worlds major brands. In 2004, Hill critiqued the Bush/Kerry debates for The New York Times and other media. This time around, hes looked at the entire race to date, on a non-partisan basis, taking into account how the candidates perform as leaders, as brands, and as communicators. The subject matter stretches from the earliest campaigning in Iowa to a prognosis abou